This site and its various content, features, and services offered (collectively, the “Website”) is owned and operated by Bodied by Sol & Fuego, LLC, and its affiliates (“B by Sol & Fuego,” “Sol & Fuego,” “our,” “we,” or “us”). Affiliates may include parents, subsidiaries, related entities, and contracted vendors that perform services for Bodied by Bodied by Sol & Fuego. There may be additional third-party vendors that perform services for Bodied by Sol & Fuego and its franchisees who are also not Affiliates under this Privacy Policy. 

 

Bodied by Sol & Fuego is dedicated to respecting your online privacy and recognizes your need for protection and management of any personally identifiable information (“Personal Information”) you share with us online or elsewhere, directly, or indirectly (for example, through Bodied by Sol & Fuego affiliates). We have established this Privacy Policy to inform you  of the  information we may collect from you on the website or through our proprietary “Loyalty Program” (herein so called “Program”), and how we may use and share that information, along with our electronic marketing terms & conditions. As clarified in this Privacy Policy, Bodied by Sol & Fuego will not sell or share your personal information with any unaffiliated third parties. Kindly take a moment to review the terms of our Privacy Policy. By using the Website or our Loyalty Program, and whether you enter our Loyalty Program through one of our stores owned by Bodied by Sol & Fuego, you agree to accept the terms of our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use this Website or our Loyalty Program.

 

If our information practices change, we will post an updated version of the Privacy Policy on the Website. The most recent “Last Updated” date below indicates the current effective version of the policy. You may exercise your selections regarding the collection of your personal information consistent with this Privacy Policy at any time. If you have any questions relating to this policy, please contact Bodied by Sol & Fuego as described below.

 

Participant Requirements

You must have access to email and a wireless device of your own, capable of two-way messaging, be using a participating wireless carrier, and be a wireless service subscriber with text messaging service. Not all cellular phone providers carry the necessary service to participate. For questions regarding your email or phone capabilities, contact your service provider.

 

Age of Consent/Restriction

Bodied by Sol & Fuego is concerned as it relates to the privacy and safety of children when they use the Internet. We will under no circumstances knowingly request or collect personal information online from anyone under the age of 18 without prior verifiable consent of a parent or legal guardian.

 

You may not use or engage with the Platform if you are under thirteen (13) years of age. If you use or engage with the Platform and are between the ages of thirteen (13) and eighteen (18) years of age, you must have your parents’ or legal guardian’s permission to do so. By using or engaging with the Platform, you acknowledge and agree that you are not under the age of thirteen (13) years, are between the ages of thirteen (13) and eighteen (18) and have your parent’s or legal guardian’s permission to use or engage with the Platform, or are of adult age in your jurisdiction. By using or engaging with the Platform, you also acknowledge and agree that you are permitted by your jurisdiction’s applicable law to use and/or engage with the Platform.

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By using this Website, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this Website.

 

Our website is a general audience site and is not targeted to or intended for use by children. If you are a parent and believe that we may have inadvertently collected such information from your child, it is your obligation to notify us immediately by sending an email to support@solandfuego.com or completing our contact us form.

 

How Can I Update My Account Information? 

You may update, correct, or deactivate your online account information at any time by logging into your account or contacting us. Be aware that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archive copies of information about you for a certain period of time. 

 

What type of personal information is collected?

Personal information identifies any information that may be used to identify an individual, including, but not limited to, first and last name, home or other addresses, phone number, email address, password, credit/debit card information, payment information, and billing address. In general, but subject to the following paragraph, you can visit the Website without telling us who you are or revealing any Personal information about yourself. However, in order to access certain information, services, or features that may be contained on the Website, we may require you to provide personal information. For example, we will collect certain personal information if you choose to subscribe to a mailing list, register for an account, join our Loyalty Program, participate in special offers, sweepstakes or other promotions, sign up for our chat rooms, message boards or blogs, schedule an event, or send questions or comments to us via e-mail or using our Contact Us form.

 

To complete a purchase of any products or merchandise offered for sale on the Website using a credit/debit card, we will also collect your name, credit/debit card information, phone number, billing address, and shipping address. We may also receive such information if you access our website with log-in credentials from a social networking site, such as Facebook, Instagram, Twitter, etc. (and in such cases, in accordance with the terms of use and privacy policy of such social networking site.) We may also maintain a record of your product interests and purchases that you make online or in the store. 

 

If you use our website, we or our vendors may be able to associate you with personal information such as identifiers, IP addresses, cookies, pixel tags, Internet activity, and other electronic network activity information. For example, our website may be used  to access your favorite items or shopping cart via an e-mail address that is unique to your account. This type of personal information may be collected through your Internet browser, server log files, and the use of cookies or pixel tags.

 

For certain features of the Website, you may be able to submit information about other people. For example, if you wish to purchase a product for another person on the Website and want it shipped directly to that person or you wish to refer a friend to the Loyalty Program, you may submit the recipient’s name, address, and certain other contact information. We will use and store any such information that we collect from you about another person only to the extent necessary to conduct your request.

 

Use of Your Personal Information

If personal information is provided, Bodied by Sol & Fuego and its Affiliates may retain and use such information for a multitude of purposes. For example, we may utilize your personal information in order to process and fulfill any transactions or services requested by you. Your personal information may be utilized to track and maintain your membership in the Loyalty Program. In addition, we may send periodic communications by email, regular mail, and/or text messages, such as confirmations, contests, news updates, exclusive offers, or information on our products or services, if you have chosen to receive such communications. Moreover, we may utilize personal information to ensure compliance with our policies and applicable laws. If you wish to opt out of receiving such promotional emails or text messages from us at any time, simply follow the instructions for doing so in the communications received from us or through the manner described in our Electronic Marketing Terms & Conditions. We reserve the right to send you certain communications relating to the Website or Loyalty Program, such as service announcements, emails related to purchases you have made, text messages related to special programs or promotions, or similar administrative or transactional messages, without offering the opportunity to opt-out of receiving such.

 

Your personal information may also be utilized, at a minimum, for shopping preferences, activity through our Loyalty Program, or activity on our website to better understand our customers and customer base, enhance shopping experience, and improve our products and services. For example, we may use personal information and activity through our Loyalty Program to receive communications concerning participation in exclusive offers, unique events, sweepstakes, or other promotions.

 

Bodied by Sol & Fuego makes no representations as to the use of any personal information collected by its affiliates outside of the Loyalty Program and this Privacy Policy  and in no ways covers such collection or use. 

 

Sharing of Your Information

Our affiliates and additional third-party vendors may occasionally utilize your information to perform a variety of services for us, such as maintaining the Website, Loyalty Program, mailing lists, order processing, product and postal mail delivery, text messages, providing marketing assistance, and data analysis. We may provide personal information to those businesses when such information is necessary for completion of a specific requested transaction or otherwise perform their duties. Bodied by Sol & Fuego will take reasonable steps to ensure our affiliates, third-party service providers, and franchisees understand the severity of protecting your personal information on our behalf.

 

We may utilize other businesses to assist in maintaining our Loyalty Program and our Electronic Marketing Program. For example, with our Electronic Marketing Program, we will only use the information you provide us to transmit your electronic messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of electronic messages. Information obtained through the short code program will not be sold or shared with third parties for any reason.

 

Furthermore, certain third-party service providers, such as payment gateways and other payment transaction processors, maintain their own privacy practices with respect to the information we are required to provide for your purchase-related transactions. Regardless of the third party, we recommend you read their privacy policies to ensure understanding in which your personal information will be managed. Certain providers may be located in or have facilities that are located in separate jurisdictions than either the customer or us. If  a transaction that involves the services of a third-party service provider is selected, your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

 

Nonetheless, we reserve the right at all times to disclose any information necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. When completing forms online or otherwise providing us information in connection, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in our sole discretion, we deem any such information is untrue, inaccurate, or incomplete, or you have opted into one of our programs for an ulterior purpose, we may refuse you access to the program, deny/cancel purchases, and pursue any proper legal actions.  

 

Aggregate Information

On occasion we may collect general, non-personal, statistical information concerning the use of the Website, such as how many visitors visit a specific page on the Website, the duration of stay on a particular page, and which hyperlinks, if any, are “clicked” on. This information is collected through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. To determine which areas of the Website are most popular and to enhance the Website for visitors, such information will be collected. We may gather this information into aggregate visitor data to describe the use of the Website to our existing or potential business partners, sponsors, advertisers, other third parties, or in response to a government request

 

Demographic, preference information, and responses to surveys that we collect from visitors may be grouped into aggregate data for the same objectives. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Website.

We and our vendors may also aggregate the personal information collected from our Loyalty Program to better understand our customers and potential customer base. Aggregated personal information does not personally identify you, other customers, or potential customers. 

 

Direct Payment Gateways

If you choose to utilize a direct payment gateway such as Affirm, Afterpay, Apple Pay, Google Pay, Klarna, or PayPal, to complete your purchases, specific personal information is stored through their payment data capture. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). 

 

All direct payment gateways are required to adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands such as Visa, MasterCard, American Express, and Discover.

 

PCI-DSS requirements help ensure the secure handling of credit/debit card information by our store and its service providers.

 

Security

We intend to take reasonable steps to protect the personal information you share with us from unauthorized access or disclosure. The security of your personal information is critical to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. If you provide us with your credit/debit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% guaranteed, we adhere to all PCI-DSS requirements and execute additional generally accepted industry standards. We cannot guarantee the security of our databases, nor can we guarantee that information supplied will not be intercepted while being transmitted via the Internet. By supplying such information, you acknowledge these risks and indicate that you have voluntarily opted to provide the information despite the inherent risks involved.

 

Accordingly, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and will not be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

 

If you create an account on the Website, you will be required to choose a password for your account, in which case your online account information shall be protected by your password. We recommend that you do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account and are fully responsible for all activities that occur under your password or account.

 

Prohibited Content

You acknowledge and agree not to send any prohibited content over the Platform (SMS/MMS Messaging). Prohibited content includes:

- Any defamatory, fraudulent, harassing, libelous, scandalous, stalking, or threatening activity.

- Objectionable content, including profanity, obscenity, lasciviousness, violence, bigotry, hatred, and discrimination on the basis of race, sex, religion, nationality, disability, sexual orientation, or age.

- Pirated computer programs, viruses, worms, Trojan horses, or other harmful code.

- Any product, service, or promotion that is unlawful where such product, service, or promotion thereof is received.

- Any content that implicates and/or references personal health information that is protected by the Health Insurance Portability and Accountability Act (“HIPAA”) or the Health Information Technology for Economic and Clinical Health Act (“HITECH” Act); and

- Any other content that is prohibited by Applicable Law in the jurisdiction from which the message is sent.

 

You understand that any of the prohibited data/content mentioned above will be forwarded to the appropriate authorities.

 

User Opt In

The Program allows Users to receive SMS/MMS mobile messages by affirmatively opting into the Program, such as through online or application-based enrollment forms. Regardless of the opt-in method you utilized to join the Program, you agree that this Agreement applies to your participation in the Program. By participating in the Program, you agree to receive emails and autodialed or prerecorded marketing mobile messages at the email and phone number associated with your opt-in, and you understand that consent is not required to make any purchase from Us. While you consent to receive emails and messages sent using an automated messenger and auto dialer, the foregoing shall not be interpreted to suggest or imply that any or all of Our emails are sent as a group email with the ability to “reply all” or mobile messages sent using an automatic telephone dialing system (“ATDS” or “auto dialer”). Message and data rates may apply.

User Opt Out

If you do not wish to continue participating in the Program or no longer agree to this Agreement, you agree to unsubscribe to emails and/or reply CANCEL, END, QUIT, STOP, or UNSUBSCRIBE, to any mobile message from Us in order to opt out of the Program. You may receive an additional message confirming your decision to opt out. You understand and agree that the foregoing options are the only reasonable methods of opting out. You also understand and agree that any other method of opting out, including, but not limited to, texting words other than those set forth above or emailing and/or verbally requesting one of our employees to remove you from our list, is not a reasonable means of opting out.

YOU AGREE THAT YOU SHALL INDEMNIFY, DEFEND, AND HOLD US HARMLESS FROM ANY CLAIM OR LIABILITY RESULTING FROM YOUR FAILURE TO NOTIFY US OF A CHANGE IN THE INFORMATION YOU HAVE PROVIDED, INCLUDING ANY CLAIM OR LIABILITY UNDER THE ELECTRONIC COMMUNICATIONS PRIVACY ACT 18 U.S.C. § 2510 et seq., STORED COMMUNICATIONS ACT,   18 U.S.C. § 2701 et seq., TELEPHONE CONSUMER PROTECTION ACT, 47 U.S.C. § 227, et seq., OR SIMILAR STATE AND FEDERAL LAWS, AND ANY REGULATIONS PROMULGATED THEREUNDER RESULTING FROM US ATTEMPTING TO CONTACT YOU AT THE EMAIL AND MOBILE TELEPHONE NUMBER YOU PROVIDED.

Program Description

Without limiting the scope of the Program, users that opt into the Program can expect to receive messages concerning the marketing and sale of Bodied by Sol & Fuego’s products and services, including bath, body, cleaning, cosmetic, and laundry related products.

Cost and Frequency

 Message and data rates may apply. The Program involves recurring mobile messages, and additional mobile messages may be sent periodically based on your interaction with Us. Message frequency varies.

Support Instructions

For support regarding the Program, contact us or email us at support@solandfuego.com. Please note that the use of this e-mail address is not an acceptable method of opting out of the program. Opt outs must be submitted in accordance with the procedures set forth above. 

MMS Disclosure

The Program will send SMS TMs (terminating messages) if your mobile device does not support MMS messaging.

Our Disclaimer of Warranty

The Program is offered on an "as-is" basis and may not be available in all areas at all times and may not continue to work in the event of product, software, coverage, or other changes made by your email provider and wireless carrier. We will not be liable for any delays or failures in the receipt of any email and mobile messages connected with this Program. Delivery of emails and mobile messages is subject to effective transmission from your  service provider/network operator and is outside of Our control. Carriers are not liable for any delays or undelivered messages. The following Operators are supported: all email providers, Verizon Wireless, AT&T, Sprint, T-Mobile®, Boost, Virgin Mobile USA & Metro PCS, and U.S. Cellular.
 

Dispute Resolution

In the event that there is a dispute, claim, or controversy between you and Us, or between you and/or any other third-party service provider acting on our behalf to transmit the electronic messages within the scope of the Program, arising out of or relating to federal or state statutory claims, common law claims, this Agreement, or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, such dispute, claim, or controversy will be, to the fullest extent permitted by law, determined by arbitration in Atlanta, GA before per our Terms & Conditions policy.

 

Miscellaneous

You warrant and signify to Us that you have all necessary rights, power, and authority to consent to these Terms and execute your obligations hereunder, and nothing contained in this Agreement or in the performance of such obligations will place you in breach of any other contract or obligation. The failure of either party to exercise in any respect any right provided for herein will not be deemed a waiver of any further rights hereunder. If any provision of this Agreement is observed to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent mandatory so that this Agreement will otherwise remain in full force and effect and enforceable. Any recent changes, features, changes, improvements, or updates, of the Program shall be subject to this Agreement unless explicitly stated otherwise in writing. We reserve the right to change this Agreement from time to time. Any updates to this Agreement shall be communicated to you. You acknowledge your responsibility to review this Agreement from time to time and to be aware of any such changes. By continuing to participate in the Program after any such changes, you accept this Agreement, as modified. 

 

Last updated on February 1, 2025